谷歌营销平台认证销售商

Unlock the power of the Google Marketing Platform with Artefact Sales Partner’s data know-how and industry expertise.

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Artefact x 谷歌营销平台电子书

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最佳文章和客户案例。

谷歌营销平台

Improved efficiency, increased accuracy and better results.

The Martech and Adtech landscape is complex and constantly evolving. This can make it difficult for businesses to keep up with the latest trends and technologies. Google Marketing Platform (GMP) simplifies this complexity by providing a single-stack approach to digital campaign creation, analysis, and optimization.

GMP contains a variety of powerful advertising and analytics solutions that can be combined to provide businesses with a holistic understanding of their consumers’ behaviors. For example, businesses can use GMP to:

  • Create and manage display, video, and search campaigns across multiple channels.
  • Track website traffic and measure the impact of marketing campaigns.
  • Understand their target audiences and create more effective ad creatives.
  • Optimize their campaigns for maximum results.
  • GMP also offers a variety of integrations with other Google products, such as Google Ads, Google Analytics, and Google Tag Manager. This allows businesses to get a more complete view of their marketing performance and make better decisions about their campaigns.

Overall, GMP is a powerful platform that can help businesses of all sizes simplify the Martech and Adtech landscape and improve their marketing performance.

Why GMP with Artefact ?

战略

我们的300名商业顾问可以帮助你使用GMP来改变你的企业运行方式。

Maturity Audit: We can evaluate your Adtech/Martech maturity, determine which GMP tools you need to succeed, explain how to prioritise use cases, and assess how to integrate these tools into your business.

Media Plan Analysis: We can analyse your media plans and marketing objectives to identify core use cases to deploy and campaigns to activate.

实施

我们的300名数据工程师拥有为全球客户实施GMP的丰富经验。

Roadmap roll-out and migration: We focus on Tier 1 markets before scaling learnings.

Platform architecture: We can define the right platform architecture for your business, and link and integrate tools based on your maturity.

Account structure (and access rights) setup: We can set up the most suitable cross-stack account structure for your objectives, operating model and invoicing requirements.

标签和跟踪管理

执行

我们的300名营销专家帮助品牌开发和执行全球数字活动。

24/7 support (in 10+ languages): We are always available.

SLA management: We provide technical support and can escalate any issues with partners (e.g. Google, agencies).

On-going campaign execution: We can support your local teams based on their level of data maturity, resources, and spends.

Global invoice management : Our billing system lets local teams pay in their local currency.

创新

测试版访问：我们让客户访问最新的Beta版功能和用例开发，以保持领先。

复杂的竞价模式：我们建立脚本，利用GMP的API来提供尽可能好的结果。

离线数据整合：我们建立自定义的Floodlight变量和公式列，从Salesforce和其他来源摄取数据，用于高价值的用例。

培训

Onboarding and online training: Our Media and Analytics experts have created an exhaustive training toolkit to address the needs of our clients.

Internal knowledge sharing: We host internal webinars and link to selected Google training content. Our comprehensive GMP Playbook is a go-to source for tried & tested guidelines and best practices.

我们的谷歌营销平台的认证

按部门预包装的解决方案

我们是谷歌营销平台的完全认证合作伙伴

我们的100多名专家都通过了GMP认证

我们可以帮助你选择与你品牌的数字化营销战略和内部组织相关的正确的GMP工具。

我们可以利用我们的分析、数据科学和云架构技能，帮助你找到对你的业务有影响的数据

我们的学习

我们是GMP的官方经销商和培训伙伴

我们是全球仅有的几家经谷歌认证的合作伙伴之一，可以转售整个谷歌堆栈。谷歌营销平台（GMP）和谷歌云平台（GCP）

我们提供培训，帮助营销人员掌握这些平台，并提供持续的支持，帮助他们保持最新的功能

Artefact 是唯一一家同时获得谷歌营销平台（GMP）和谷歌云平台（GCP）认证的数字机构。

谷歌营销平台的生态系统

谷歌营销平台包含以下相互连接的产品：

  • Search Ads 360. The search campaign management platform that helps you respond to an ever-changing market in real time and at scale.
  • Display & Video 360 is a unified platform for managing display, video, and TV campaigns across multiple channels.
  • Google Analytics 360 is a comprehensive analytics platform that provides businesses with insights into their website traffic, marketing campaigns, and customer behavior.
  • Campaign Manager 360 is a demand-side platform (DSP) that helps businesses buy digital advertising across multiple channels.
  • Tag Manager 360让你管理所有的网站标签，而无需编辑代码。

Artefact的GMP服务
被世界各地的企业营销人员所信任

从战略咨询到技术整合，我们都有无可比拟的经验

我们帮助品牌在谷歌营销平台上建立、运行和优化全渠道数字营销活动，产生最大的投资回报率。

我们提供端到端的服务，帮助品牌创新和尝试新事物，并增长他们对平台的了解。

我们通过创新的人工智能技术、专有方法和专业知识的独特联盟，为组织将数据转化为价值。

我们是谷歌在欧洲最大的咨询和代理合作伙伴

  • 我们掌握所有的GMP产品（包括Google Analytics 360和Google Optimize 360）。
  • 我们力求不断创新。
  • 我们首先访问新功能
  • 我们通过结合GMP和GCP产品来开发最先进的用例。
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国家
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经过认证的GMP专家
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多年的GMP产品经验

联系我们，充分利用GMP