Generative AI technologies

Generative AI technologies are empowering people and businesses.

We see the implementation of Generative AI in business according to 3 main types of application.

Augment people 10-20%

Augment people 10-20%

Optimize work without fundamentally changing processes (e.g. Copilot).

Transform functions 40-50%

Transform functions 40-50%

Replace existing tasks and processes, fundamentally changing businesses (e.g. automated bots).

Innovate 10X

Innovate 10X

Change the way businesses work and create new uses, experiences and modes of interaction.

We partner with a solid ecosystem of 
AI & GenAI experts and we are certified experts with all major Cloud providers.

Hyperscalers

Azure
IBM
AWS
Campaign Manager
Microsoft Advertising
Amazon Advertising

Major Actors

Meta Business Partner
Google Cloud
Amazon Advertising
Meta Business Partner
Microsoft Advertising

Technological enablers

Google Partner
Google Partner
Google Marketing Platform
Campaign Manager
Open Source
Google Marketing Platform
SnowFlake

Our generative AI convictions on 5 key areas to address your needs.

Advising you on different approaches suitable for the diverse need for various entities: custom in-house solutions, packaged solutions and full vendor and sharing our experiences.

Explaining when to adopt the different LLM adaptation paradigms: prompt engineering, RAG, fine-tuning and agent-based approaches.

Illustration some LLM use cases that are close to your needs and sharing our key technical learnings from implementing them for over 40 clients.

Showcasing best practices / Guardrails to ensure LLMs quality and manage their life cycle in a production environment.

Advising you on fostering a deep-rooted organisational transformation around GenAI, leveraging change management, specialized communities, trainings and enabling business adoption.

Generative AI Survey: the technology, the reward, the risks

Interviews with industry & thought leaders, early adopters in Generative AI Technology:

  • Generative AI: looking back on a 6 month marathon
  • Generative AI: applications and benefits for business
  • Implementing Generative AI: technical challenges
  • Implementing Generative AI: impact on jobs and people
  • Implementing Generative AI: ethical stakes and ESG
Generative AI Survey: the technology, the reward, the risks

Our expert content about Generative AI

The era of generative AI: What’s changing

The era of generative AI: What’s changing

The abundance and diversity of responses to ChatGPT and other generative AIs, whether skeptical or enthusiastic, demonstrate the changes they're bringing about and the impact...

Generative AI: companies face the challenge of industrialization

Generative AI: companies face the challenge of industrialization

PoCs in generative AI have proliferated, mainly in large companies. But few initiatives have been industrialized due to their complexity. Hanan Ouazan, Partner and Generative...

How does generative AI create more personalized marketing?

How does generative AI create more personalized marketing?

Generative AI personalizes and optimizes marketing strategies, signifying a decisive turning point in customer engagement and campaign performance. Here's a look back at what Hanan...

How GenAI is helping to grow China’s wildly popular Little Red Book social platform

How GenAI is helping to grow China’s wildly popular Little Red Book social platform

Edouard de Mézerac, Artefact APAC CEO, reveals what’s behind the curtain on Little Red Book, aka Xiaohongshu, China’s social media channel. The app, simply called...

Fierté AI: The open-source GenAI assistant that protects against microaggressions and reduces bias

Fierté AI: The open-source GenAI assistant that protects against microaggressions and reduces bias

A series of controversies surrounding the outcomes of GenAI models has increased advocacy for ethical oversight and governance of AI. While explicit bias, violence, and...

Hanan Ouazan, Partner & Generative AI Lead at Artefact at the Adopt AI Summit – Generative AI Introduction

Hanan Ouazan, Partner & Generative AI Lead at Artefact at the Adopt AI Summit – Generative AI Introduction

Hanan Ouazan has graduated from Ecole Normale Supérieur and Ecole Centrale de Lille in ML and AI. He joined Artefact almost 10 years ago and...

Vincent Luciani, CEO and cofounder of Artefact - Opening keynote at the Adopt AI Summit

Vincent Luciani, CEO and cofounder of Artefact - Opening keynote at the Adopt AI Summit

On June 5th, Vincent Luciani, CEO of Artefact, delivered an insightful speech at the Adopt AI Summit organized by Artefact at Station F in Paris....

Generative AI Unveiled for CIO: Strategies and Solutions

Generative AI Unveiled for CIO: Strategies and Solutions

Artefact hosted an exclusive seminar in our Shanghai office tailored specifically for Chief Information Officers (CIOs) to delve into the world of Generative AI (GenAI)...

Why you should enhance your consumer centric use-cases with conversational data

Why you should enhance your consumer centric use-cases with conversational data

With the advent of generative AI and tools like chatbots, the volume of conversational data is poised to skyrocket. Already a...

Generative AI: To stay competitive, companies must combine data science and consciousness

Generative AI: To stay competitive, companies must combine data science and consciousness

Tribunes GenAI - VVT Hubforum Report | In just two months, ChatGPT has become the world's most downloaded product.

Generative AI: a consumer revolution with high-value business use cases for companies

Generative AI: a consumer revolution with high-value business use cases for companies

Tribune Artefact - IMA white paper on generative AI | Since late 2022, the field of generative Artificial Intelligence has been booming.