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Google Marketing Platform:

Improved efficiency, increased accuracy and better results.

The Martech and Adtech landscape is complex and constantly evolving. This can make it difficult for businesses to keep up with the latest trends and technologies. Google Marketing Platform (GMP) simplifies this complexity by providing a single-stack approach to digital campaign creation, analysis, and optimization.

GMP contains a variety of powerful advertising and analytics solutions that can be combined to provide businesses with a holistic understanding of their consumers’ behaviors. For example, businesses can use GMP to:

  • Create and manage display, video, and search campaigns across multiple channels.
  • Track website traffic and measure the impact of marketing campaigns.
  • Understand their target audiences and create more effective ad creatives.
  • Optimize their campaigns for maximum results.
  • GMP also offers a variety of integrations with other Google products, such as Google Ads, Google Analytics, and Google Tag Manager. This allows businesses to get a more complete view of their marketing performance and make better decisions about their campaigns.

Overall, GMP is a powerful platform that can help businesses of all sizes simplify the Martech and Adtech landscape and improve their marketing performance.

Why GMP with Artefact ?

Our Google Marketing Platform certifications.

Pre-packaged solutions by department

We are fully Google Marketing Platform’s Certified Partner.

Our 100+ experts are all GMP certified.

We can help you choose the right GMP tools relevant to your brand’s Digital Marketing strategy and in-house organisation.

We can use our analytics, data science, and cloud architecture skills to help you find the data that will make a difference to your business.

Our Learn

We are an official GMP reseller and training partner.

We are one of only a few worldwide partners certified by Google to resell the full Google stack: Google Marketing Platform (GMP) and Google Cloud Platform (GCP).

We provide training to help marketers master these platforms and offer ongoing support to help them stay up-to-date with the latest features.

Artefact is the only digital agency certified in both Google Marketing Platform (GMP) and Google Cloud Platform (GCP)

The Google Marketing Platform ecosystem.

Google Marketing Platform contains the following inter-connected products:

  • Search Ads 360. The search campaign management platform that helps you respond to an ever-changing market in real time and at scale.
  • Display & Video 360 is a unified platform for managing display, video, and TV campaigns across multiple channels.
  • Google Analytics 360 is a comprehensive analytics platform that provides businesses with insights into their website traffic, marketing campaigns, and customer behavior.
  • Campaign Manager 360 is a demand-side platform (DSP) that helps businesses buy digital advertising across multiple channels.
  • Tag Manager 360 lets you manage all your website tags without editing code.

Artefact’s GMP services
trusted by enterprise marketers around the world.

Unparalleled experience from strategic consulting to tech integration.

We help brands build, run and optimise omni-channel digital marketing campaigns in Google Marketing Platform that generate maximum ROI.

We provide end-to-end services to help brands innovate and try new things, and grow their knowledge of the platform.

We transform data into value for organisations, through our unique alliance of innovative AI technologies, proprietary methodologies and expertise.

We are the largest consulting and agency partner with Google in Europe.

  • We master all GMP products (incl. Google Analytics 360 and Google Optimize 360)
  • We strive for continuous innovation.
  • We access new features and betas first.
  • We develop the most advanced use cases by combining GMP and GCP products.
Certified GMP experts
Years of experience with GMP products

Contact us to make the most of GMP.