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NetBooster Asia joins Artefact to strengthen its regional footprint

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Shanghai, Thursday 15 March 2018 – NetBooster Asia, a leading Chinese performance-driven digital marketing independent agency, today announces its merger with Artefact, an international digital marketing agency based on Data and AI.

Two recognized digital marketing players join forces

Artefact is the first global agency focused on providing strategic digital marketing consultancy based on Data and Artificial Intelligence. Recognized in the digital marketing industry and relying on nearly 1,000 experts in 25 offices spread across 17 countries around the world, the agency is the trusted partner of international brands such as AccorHotels, Europcar, Euromaster, Samsung, Orange, Carrefour, Emirates and Deutsche Telekom. Already present in Malaysia, Australia, Hong-Kong and Singapore, Artefact reinforces its local presence in Asia with this alliance.

NetBooster Asia, alongside its programmatic arm 8matic, is recognized for its digital expertise at the crossroads of consulting, media activation and creation. Founded in 2010 by Pascal Duriez and Jo Chan Kue, both companies have a presence in Shanghai, Hong Kong and Seoul serving clients including Pernod Ricard, DFS, Dior, Hugo Boss, Finnair, Bic, English First, RedBull, Merck, Club Med, Cebu Pacific Air and Huawei. With nearly 80 employees, NetBooster Asia adds to Artefact’s teams, which today gather more than a hundred experts in Asia. Both NetBooster Asia and Artefact enjoy strong recognition with international advertisers operating in Asia.

Wei Phung – Managing Director, Performance Marketing APAC; Pascal Duriez – CEO APAC; Jo Chan Kue – Managing Director, North East Asia (from left to right)

To maximize the benefits of this alliance, NetBooster Asia will adopt Artefact’s brand and visual identity. The company will also be able to offer its clients Artefact’s complete business offering, especially in the areas of Consulting, Data Science and AI. Combined with NetBooster Asia’s expertise in Performance Marketing, Media and Creative, the merger will further strengthen the agency’s positioning as the ideal end-to-end digital agency partner for companies both in China and the regional markets it now covers.

New technological expertise, strong potential to support Western customers

With NetBooster Asia, Artefact will benefit from an advanced knowledge of the Asian technological ecosystem thanks to strong partnerships established with the BAT (Baidu, Alibaba, Tencent) in terms of inventory, data, tracking and media activation. Armed with this expertise, Artefact will be able to generate significant commercial synergies with its international network and be able to strengthen its capabilities for its European customers in the Asia Pacific region.

Guillaume de Roquemaurel, CEO of Artefact Group, said: “Today, China is one of the most advanced countries in terms of exploiting the innovations offered by digital technology. In 2016, online sales exceeded 700 billion euros in turnover and the country is now the world leader in e-commerce. Artefact is now established in the market and able to offer complete services to local and international advertisers while proposing a global support on all the new needs in Consulting, Data Science and AI. The major Asian brands well established on their continent of origin have already begun to conquer Western markets, a trend that will only accelerate in the coming years. Artefact now possess every asset to take advantage of this considerable growth potential.”

Pascal Duriez, CEO of Artefact APAC, comments: “I am particularly pleased to be part of this new adventure. The combination of our expertise and the extension of our influence on markets undergoing acceleration opens up considerable potential for development and growth. We have already been able to measure on joint campaigns the strength of this alliance. When you share the same culture on Data, Media and Creativity, adding a deep understanding of the Chinese and APAC markets makes a lot of difference. We are now in working order to go faster and further across all APAC markets”


About Artefact I

Artefact is a digital agency built on the perfect and long overdue marriage between marketers and engineers. Artefact’s mission is to reinvent the customer experience through new technologies, digital, data, and AI. The company has offices across 17 countries, with 1000+ employees delivering three service offers: Data Consulting, Digital Marketing Expertise and Technology Development. Artefact was elected the most innovative agency of 2017.

Artefact works with the largest global brands: over 600 clients, including 100+ blue-chip clients such as AccorHotels, Samsung, Orange, Carrefour, Emirates and Deutsche Telekom who rely on the agency’s disruptive marketing approach. Artefact has sustained a steady growth rate since its creation in 1998, and had operated a strategic move towards data and AI in 2017 merging digital expertise and data capabilities. Listed on the Alternext Paris Stock Exchange, Artefact is the largest independent international digital agency.

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About NetBooster Asia |  

NetBooster Asia is a leading integrated performance digital marketing agency focusing on consumer-centric media and data-driven activation campaigns that deliver sales, leads, and engagement. We have a full in-house team of SEM, SEO, Web Analytics, Programmatic Display, Social Media, E-Commerce, Creative, Insights & Strategic Planning.

8matic is a sister company of NetBooster Asia and China’s leading independent programmatic trading desk. We help brands to leverage China’s vast but fragmented ad-tech and data ecosystem to develop and execute best-in-class programmatic media strategies. Together with NetBooster Asia, we execute consumer-centric campaigns achieving both brand and performance KPI’s in an integrated approach. Our vision is to become the most desired digital agency mixing creative and performances.


Pascal Duriez – CEO APAC,

Wei Phung – Managing Director, Performance Marketing APAC,

Jo Chan Kue – Managing Director, North East Asia,

Elena Mirandola – Managing Director, South East Asia,

Serene Tan – Managing Director, China,