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NetBooster Asia Artefact Wins Pitch for Swatch Group China

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Shanghai, Tuesday 18 September 2018 – Following a competitive pitch, NetBooster Asia Artefact, Shanghai office has won the Search Engine Marketing (SEM) management project of Swatch Group China and will be its key partner to drive brand awareness and maximize online sales for its 15 brands. NetBooster Asia Artefact has kicked off its SEM management project for Swatch Group China since April 2018.

Swatch Group is an international group active in the design, manufacture, and sale of finished watches, jewelry, watch movements and components. In the Chinese market, Swatch Group China has established a strong presence after being in the local market for a long time Currently the group has a collection of 15 watch brands in China, each of which has its own distinct cachet, and is positioned to appeal to different and complementary audiences.

With a large number of brands to manage and the competitive online environment in China, Swatch Group China is in need of a strategic approach to improve its online brand awareness and drive online sales.

NetBooster Asia Artefact will utilize its consumer-centric approach for its SEM strategy and campaign management – a campaign which includes a comprehensive portfolio of 15 Swatch Group brands, namely Breguet, Harry Winston, Blancpain, Glashütte Original, Jaquet Droz, Omega, Rado, Longines, Tissot, Certina, Mido, Hamilton, Calvin Klein, Swatch and Flikflak, to meet a set of specific KPI’s throughout the consumer’s journey from awareness to sales.

Pascal, CEO of Artefact APAC (Ex NetBooster Asia), said: “We are honored to be partnering with Swatch Group China, which has built a reputation as one of the best brand portfolio of watch companies globally and in China. We look forward to collaborating with Swatch Group China for its 15 brands, and to providing our consumer-centric approach in SEM to the entire product range.”

NetBooster Asia recently merged with Artefact, a global digital agency built on the perfect and long overdue marriage between marketers and engineers. NetBooster Asia is a leading integrated performance digital marketing agency in China focusing on consumer-centric media and data-driven activation campaigns that deliver sales, leads, and engagement. NetBooster Asia’s merger with Artefact strengthened the agency’s APAC footprint and global positioning as a strategic digital marketing consultant to solve client’s business issues. The company has 25 offices across 17 countries, with 1000+ experts.

 

For more information about our strategic approach and how it could be applied to your business, you may contact Jo Chan Kue, Managing Director of Artefact, North East Asia (pascal.duriez@artefact.com).