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Artefact shortlisted in the Campaign Asia’s AOY Awards 2019

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#Award Win

Artefact has recently been shortlisted for the 26th Campaign Asia’s Agency of the Year Awards 2019 in the category of Greater China Consultancy of the Year.

Artefact China shortlisted with other finalists

Campaign Asia’s Agency of the Year Awards recognizes inspired leadership, management excellence, outstanding business performance and overall brilliance from across the Asia-Pacific advertising and communications industry. The category of Greater China Consultancy of the Year recognizes the best agencies in Greater China that provide professional services from brand design to marketing strategies and more.

With the competition for this award being extremely high, the nominees of Greater China Consultancy of the Year are a strong mix of industry players including Accenture Interactive, BCW (under WPP Group), Isobar Taiwan (Dentsu Aegis) and Ylab.

Artefact is thrilled to have been selected following a rigorous adjudication by a high-profile national judging panel. Pascal Duriez, CEO of Artefact Asia says: “We are honored to be shortlisted along with other finalists in this category. Being recognized for our achievements in 2019 is a great accomplishment.”

Edouard de Mezerac, Managing Partner of Artefact Asia comments, “One year ago, Artefact did not have a data consulting capability. After one year, we are nominated in the category of Greater China Consultancy of the Year, this is a great achievement and a recognition for the hard work of our teams and for the trust our clients have given to us.”

“2019 is a fruitful year: it sees us grow from a team of 2 to 30 – mix of Data Scientists, Data Engineers, and Data Consultants working together; we are supporting 10+ clients (including 500 Fortune companies) on their data challenges; we built 10+ machines learning models that actually work; we’ve trained up over 20 people on data governance and other data-related topics. The year 2020 is looking even stronger than this year. I’m looking forward to it.”

Artefact is a global company specialized in data consulting and data-driven digital marketing, dedicated to transforming data into business impact.

The data consulting team is striving to help clients address the challenges around data. In the Greater China market specifically, the team has developed 5 platforms to generate impacts for its clients through data: 1) Precision Marketing 2) E-Commerce performance 3) Consumer-driven demand forecasts 4) AI factory 5) Data Governance.

Each of those platforms is addressing functions that have been fundamentally disrupted by new tech players in China. From Marketing to Sales, Supply Chain and including Research & Innovation departments, all functions need to reinvent themselves and leverage data as a key asset for survival and growth. The team supports clients by providing a combination of methodologies, tools, and training to help them face disruption.



About Artefact

Artefact is a next-generation data services company, specialised in data consulting and data-driven digital marketing, dedicated to transforming data into business impact across the entire value chain of organisations. Artefact offers a comprehensive range of data-driven solutions built upon deep data science and AI technology: data strategy, data governance, medialake design, data-driven customer experience, precision marketing, multi-channel campaign management (SEO, SEA, Display, SCRM) and brand creation. We are a connected independent global network, with a footprint in 25 offices across 18 countries, and we partner with 1000+ ambitious clients around the globe. For more information, please visit