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Artefact appoints Senior Director of Data and Consulting, APAC

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Artefact has appointed Xavier Mussard as Senior Director of Data & Consulting, APAC.

Xavier has 12 years consulting and advanced data modelling experience in Retail, Telco and Hospitality industries. His join is a strong addition to the Data and Consulting team of Artefact APAC.

Xavier joins from Oliver Wyman, where he was Principal of Strategy and Management Consulting.

After a few months working at the Artefact Paris and Dubai offices since last November, Xavier has been officially onboarded at Artefact APAC, based in Shanghai office.

Xavier will be in charge of data consulting projects for the China and Asia market, led by Edouard de Mezerac, Managing Partner APAC.

About Artefact I

Artefact is a digital agency built on the perfect union of marketers and engineers.

The company has 25+ offices across 19 countries, with 1000+ employees delivering three service offers: Data Consulting, Digital Marketing Expertise and Technology Development (Big Data and Artificial Intelligence). Artefact China’s mission is to make clients and their brands win by improving their marketing decisions. To accomplish that, the agency helps clients in 7 key areas enabled by data, including Media/Precision Marketing, Social 3.0/SCRM, E-Commerce, Creative/Branding, Demand Predictions, Big Data Environment & Advanced Analytics, and Data Strategy Governance & Talents Model.


For more information:

Press Contact

Pascal Duriez – CEO of Artefact APAC// Edouard de Mezerac – Managing Partner APAC //


Lulu Wang, Marketing Associate