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Artefact appoints Head of Data and Consulting APAC

A significant move for Artefact to launch Data & Consulting service in APAC region.

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Artefact officially announced today the appointment of Edouard de Mezerac as Managing Partner, Head of Data & Consulting, APAC, based in the firm’s Shanghai office. The addition to the team is a significant move for Artefact as it marks the official launch of Data and Consulting activities in the APAC region, indicating an upgraded capability to a full service offering in the areas of Consulting, Data Science and AI, combined with strong media activation and creative services.

Edouard de Mezerac joins from Oliver Wyman, a large US-based Management Consulting Firm, where he was most recently partner and head of Data & Analytics for Asia Pacific, based in Shanghai. With 12 years’ experience in Consulting across Europe, the USA and China for the past two years, Edouard brings to Artefact his rich experience in Data Consulting and a deep understanding of helping clients on their challenges.

“I am extremely excited to join Artefact. Data and its understanding are among the top concern of any CEO or Executive Committee today, so I feel honored to bring my experience to our clients so we can tackle these challenges together. Artefact is an extremely fast growing, very dynamic firm that is really connected to market trends in APAC. With the other leaders of the firm, I am looking forward to building a new business, team, and expertise across our offices in the region and start unlocking and activating our client’s data”, said Edouard.

Edouard and his team will focus on helping clients making sense of the huge amount of data they collect with AI-supported analytics and consulting. Artefact’s strength lies in its ability to work at the data level to integrate its analysis into the business and marketing decision process for large companies. The Data and Consulting team is an integral part of the strategy proposition from Artefact, handling directly services including Precision Marketing (together with the Activation team), E-Commerce Strategy, Data Governance, Go-to-Cloud Strategy, Data Strategy, AI Bot Development, AI for Call Centre, Demand Prediction/Supply Chain, and Trend Prediction.

“When we think about data and AI, I believe there is a big gap between talk and action. On one side, big statements are made about the way data and AI are ‘revolutionizing’ businesses. But, on the other hand, when you know from the inside how business decisions are made in many organizations, the situation is not as advanced. Our job at Artefact is to help close that gap, and we are proud to show an already amazing track record in enhancing marketing business decisions across many organizations”.

Artefact uses its experience to deliver valuable use-cases, while framing the strategy and overall approach, ranging from capabilities to be developed to cloud infrastructures its clients should be implementing to improve business decisions.

Speaking about his plans for developing the Data and Consulting APAC team, Edouard added: “At Artefact, Data and Consulting is a business managed globally to ensure we constantly bring in the right expertise, the right people and solutions to match our clients’ challenges. Our excellence in doing just that is what makes us stand out for global clients. The team already includes more than 15 people, bringing together expertise in Data Science, Data Engineering, and Business Consulting. Our plans are to double the size of the practice this year to address the growing regional demand”.

As one of the first activities on his agenda at Artefact, Edouard and his team will hold a data marketing event in Shanghai in April introducing the concept of AI powered data marketing, sharing Artefact’s insights and best practices. Anyone interested in understanding how unlocked Data through AI can power more effective marketing are welcome to attend. Registration can be made by emailing hello-china@artefact.com. Limited seats are available due to venue constraints, early registration is essential.

 

About Artefact

Artefact is a global digital agency built on the perfect and long overdue marriage between marketers and engineers. NetBooster Asia is a leading integrated performance digital marketing agency in China focusing on consumer-centric media and data-driven activation campaigns that deliver sales, leads and engagement. The recent merger of two agencies strengthened Artefact’s APAC footprint and global positioning as a strategic digital marketing consultant to solve client’s business issues. The merged agency has 25 offices across 19countries, with 1000+ experts.

For more information about Data and Consulting service offerings of Artefact, please visit http://www.artefact.com, or contact Pascal Duriez, CEO of Artefact APAC at pascal.duriez@artefact.com or Edouard de Mezerac, Managing Partner, Head of Data and Consulting, APAC, at edouard.de-mezerac@artefact.com.

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Lulu Wang, Marketing Associate