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NetBooster Asia Artefact Appoints New Client Service Director

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Shanghai, Monday 16 July 2018 – NetBooster Asia Artefact has announced the appointment of Fanny Landrieu as new Client Service Director (CSD) for China in May 2018.

In her new role, Fanny Landrieu leads the whole client service team in China, taking care of key clients, including Dior, WD, Metro, and DFS etc., as well as develop new business opportunities.

Fanny Landrieu joins from Fred & Farid Shanghai, where she was Digital Business Director, leading Technology Business Unit.

Having more than 20 years of experience in global client relationship management, she has worked with a number of international clients, including Audi, Unilever, L’Oreal, Club Med, Supercell, Subway, Dufry, Carrefour, Jahwa group, Sephora, among others.

In her early career, Fanny Landrieu has also worked for key media in Singapore, Paris, and Shanghai, during which she saw the rise of digital media in a global scale and cultivated the strong ability of content creation. Moreover, having lived and worked in China for 12 years, she has developed a good cultural understanding of China and Asia market.

After being onboard, Fanny Landrieu brings her professional work, content expertise and knowledge of China market to NetBooster Asia Artefact. More importantly, she provides clients with high-quality service in delivering consumer-centric, integrated digital marketing solutions based on data and analytics.

“I am very excited to join the NetBooster Asia Artefact team and the immense opportunities this agency can deliver here in China,” said Fanny Landrieu. “It is not a pure media agency; it breaks the silo and utilizes creative and innovative approaches to tackle their clients’ business challenges”.

“Today, I think the innovation in the industry comes from data-minded people”, Fanny said, “However, with only data in hands, the innovation won’t happen if you don’t have the understating of the consumer-centric marketing approach, where NetBooster Asia Artefact can do both”.

On top of that, Fanny Landrieu believes in the value of building a long-term partnership with clients to create trust and a genuine relationship. “I see agency as a strategic partner, guiding clients toward innovation and creativity”, she said, “I’m also training the account team to embrace this mindset in their everyday work”.

NetBooster Asia recently merged with Artefact, a global agency focused on providing strategic digital marketing consultancy based on data and artificial intelligence. NetBooster Asia is a leading integrated performance digital marketing agency in China focusing on consumer-centric media and data-driven activation campaigns that deliver sales, leads, and engagement. NetBooster Asia’s merger with Artefact strengthened the agency’s APAC footprint and global positioning as a strategic digital marketing consultant to solve client’s business issues. The company has 25 offices across17 countries, with 1000+ experts.


For more information, please contact:

Pascal Duriez, CEO of Artefact APAC via

Serene Tan, Managing Director, China via