Chinese New Year is the biggest family gathering holiday as well as travel season in China. DFS wanted to leverage this season to drive maximum buzz on social media.
Artefact China launched a campaign that rides on the popularity and tradition of “Hongbao” during the Chinese New Year season. The WeChat Mini Program was created to put a fun and novel twist in Hongbao giving, which helped boost brand awareness and drive foot traffic to store.
3% increase in total followers in 2 days with 9% share rate.