Data & AI for Luxury and Beauty

Transforming and creating value for the luxury and cosmetics sector through the power of data & AI

Impact of Data & AI in the Luxury and Beauty/Cosmetics Sectors

Personalized Customer Experiences

Personalized Customer Experiences

  • Luxury Brands: AI and data analytics are used to create highly personalized shopping experiences by analyzing customer data to predict preferences and offer tailored recommendations. For instance, LVMH uses AI to analyze customer data across its brands to provide personalized experiences​ (North & Warren)​.

  • Beauty/Cosmetics: Brands like Estée Lauder and L’Oréal use AI-powered tools to recommend products based on individual skin types, preferences, and previous purchases. This personalization extends to virtual beauty advisors and personalized skincare routines​ (Euromonitor)​.

Enhanced Inventory Management

Enhanced Inventory Management

  • Luxury Brands: AI helps optimize inventory management by predicting demand and managing stock levels more efficiently, reducing costs and ensuring popular items are available. This is particularly beneficial for luxury brands that need to manage high-value inventory​ (North & Warren)​.

  • Beauty/Cosmetics: Cosmetics companies use AI to forecast demand for various products, ensuring optimal stock levels and reducing waste. This is crucial for seasonal products and limited-edition releases​ (Euromonitor)​.

Fraud Detection and Security

Fraud Detection and Security

  • Luxury Brands: AI enhances security and fraud detection in online luxury transactions by analyzing transaction patterns and detecting anomalies. This helps protect both consumers and brands from fraudulent activities​ (North & Warren)​.

  • Beauty/Cosmetics: Similarly, AI is used in the beauty sector to secure online transactions and protect customer data, ensuring a safe shopping experience​ (North & Warren)​.

Client case ROBERTET

How does AI transform a core business? NaturIA stimulates creativity

Client Cases in Luxury & Beauty

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Data & AI for Luxury Report

How Data & AI is transforming Luxury: a paradigm shift.

Data & AI for Luxury Report
AI for Luxury & beauty

November 21th, 2024

Station F, Paris

Our expert contents about Luxury & Beauty

We are data, AI and digital experts sharing our insights and latest market updates.

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Our Artefact Leaders in Luxury & Beauty

Edouard DE MEZERAC

Edouard DE MEZERAC

Managing Partner – Global Lead Luxury & Beauty

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Arthur DU PASSAGE

Arthur DU PASSAGE

Partner

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Jianxun CHEN

Jianxun CHEN

Partner

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Cyril FEKETE

Cyril FEKETE

Partner

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Kenn LIU

Kenn LIU

Partner

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Amelie HOUDAILLE

Amelie HOUDAILLE

Director

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Benjamin NAERT

Benjamin NAERT

Director

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